Just because most marketers are ignoring traditional media, doesn't mean it stopped working.
According to IbisWorld.ca (Data professionals), as of February 2013, the Billboard and Outdoor Advertising marketing is worth over a billion dollars in Canada alone.
Even today, if you (Or your potential customer) sees your company's name on a billboard, it makes a much larger impression than just a logo on a website.
Wikads can help you place your giant signs in strategic high traffic locations are various city landscapes. Next time you want to show people that you've arrived, you know exactly what to do.