There are so many social media channels out there to choose from that it can easily drive your everyday person insane.
With Facebook, tweeting and now Instagram and snapshot, if you don't have a proper marketing strategy you will be lost in the deep realms of social media for good. Maybe social media is big right now but what about the future? Are you then going to chase that particular marketing channel and by the time to you catch up, the party is already over?
The point we are trying to make is do not throw away or discard strategies and tools that have proven to work, over and over again. We are referring to the incredible benefits of using regular e-mail marketing in your business. E-mail marketing has sort of made a comeback specially with daily deal websites, coupon websites and many more different business models. By the way, we use the term 'comeback' loosely because in our opinion, it never left in the first place.
Since Hotmail went viral, e-mail marketing is always been the desired vehicle for all businesses that are growing on a consistent basis (A lot of these businesses have achieved incredible growth just by implementing email marketing). Email marketing is the most preferred use of communication today (Even with all the social media networks and services out their). However, their is one really important feature of email marketing that tons of businesses don't understand. What we are referring to is the constant communication that you can have with each individual customer. Why is such type of communication important?
It's this "constant" and "repetitive" communication that leads (Pardon the pun) to sales.
A lot of marketing experts have concluded that to make a sale (Especially online), you need to contact / remind your lead at least 5 -7 times before they make a purchase. Email marketing builds trusts and establishes relationships. Even with millions of people on Facebook and Twitter, most people still check their emails first before they even think about updating their status on Twitter or Facebook.
Email marketing is a proven tool that will continue to help you convert your leads to sales which is essential for any business whether you are a local Vancouver based personal injury lawyer or a full blown e-commerce site that sells fake Egyptian mummies.
The best way to get started is by setting up an email capture form and at the very least, start collecting leads. Not everyone is going to buy your product right off the bat but what about the people who need some information about your product? This is why having an email capture form is essential and after that, you can send them newsletters to 'warm' them up before you finally close the sale.
That is the power of email marketing which can't be ignored. It's proven and it works. Moral of the story is, don't just jump on to the next big thing, always try to incorporate tools for your business that have stood the test of time.