SEO is not what it use to be. Back in the day, all you needed was a few backlinks to your site from pretty much anywhere, some keywords on your website and within weeks, you will end up on the first page of Google.
It really was that simple but now, marketing online and web design is literally a science. Not rocket science, but a science nonetheless. However, not all of us have the time and resources to sit down, spend several months or more and learn marketing online on our own. Especially if you are a business, the last thing you need is another headache instead of dealing with your customers.
This is where the demand for these agencies comes into play. Who wants to deal with all the "techie" side of things anyways. Unless you are a self proclaimed geek, search engine optimization can be quite boring, tedious and fairly complicated for most everyday people.
What's even more complicated is picking the right marketing company that will prove to be right for your business. With literally thousands of people offering link building, complete SEO service or related services, who should you or your business trust?
We've all heard the horror stories of how choosing a incompetent SEO company can hurt your business, kill your marketing budget and most importantly, waste a whole bunch of your time and resources.
The absolute best way to choose an SEO agency or company is by learning a few important things about the industry (Isn't that how it works for most industries anyways).
Let us share some few pointers.
In this business the most important thing is how experienced the company you are working with is. The more experienced they have, the better. So how do you know that someone is capable to market your business? Simply look at the number of clients they have.
Also quantity matters, you should also look at the brands that they have been working with. If there are any brands that you recognize, that is an excellent sign that this company is for real. Now there are a lot of good SEO companies out there (Who use a real complete seo process), who don't have famous clients, but that doesn't mean that they are not legit.
If you run across a company with such clients, I highly encourage you to research them further. The best way to do that is by individually researching the clients of that particular SEO company.
Once the clients turn out to be real and especially the results that this SEO company are talking about, then and only then you can proceed further.
Make sure they are local
Unless the company that you are looking to hire is super famous, do not work with them if they are not located in your own country. There are several issues with working with an international SEO company. One of the most important thing is the communication between both parties. Sometimes the time difference can intervene and cause various projects to slow down. Time difference can really be a hindrance to any project and must not be taken lightly (No matter how cheap the company is offering their services for).
If the company you're dealing with is located offshore, it can be really hard to justify things that they might have done wrong due to various international laws. A huge advantage that you have when you work with a local company is if their are any issues, they can be easily resolved with a phone call or even a face-to-face meeting. These days, lots of international companies work with each other using Skype and other technologies but when it comes to SEO, it is always best to work with a local company.
Sign A Contract
A lot of SEO Companies out there will try to sell you products and services just on the basis of word-of-mouth. This is a very bad sign. Reason being is that if anything goes wrong, they will either take your money and run or (If you are lucky) give it back without any legal implications (At least as s far as wasting your time goes).
So at the end of the day, you must sign a contract when doing business with anybody basically (You'll be surprised how many people don't follow this common sense advice). This is highly recommended for companies who are working with international SEO service providers. Although you might not be hundred percent protected, at least you will have something to hold onto. This goes for your buddy's SEO company as well.
So there you have it. Dealing with SEO companies should be never taken lightly. Yes there are some amazing companies out there and individuals as well but that said, there are also a lot of companies and downright scammers out there waiting to take whatever you can give them and just disappear.
At the end of the day, exercise caution and use your common sense. If you do, most likely, you will end up finding the best SEO service provider around. Just do your research and things will work out fine.