What is SEO , and online advertising? Why are they so important for today's business?

Wikads delivers results and we guarantee it! You won't be charged if we can't get you into the top 3 spots! Ask our competition if they will offer you that.

So why online marketing? In business, its all about "location, location, location". The same is true with the internet. If you have a great service, product or other but nobody seems to find you it's hard to be successful! As an internet marketing strategy, search engine optimization (SEO) considers how Google's algorithm and other search engines work, and what users are searching for. Optimizing a website encompasses a variety of techniques that enable a business to capitalize in the search rankings by having their website or webpage being ranked #1 in Google, which in tern offers the most customers, or what we term "traffic". See some search engine optimization tips here.

You may have experience with some advertising services that are available like Google Adwords, or with advertising on social media websites like Facebook (Facebook facts) but this is NOT considered SEO. Rather, these types of marketing are refered to as SEM, "search engine markeing" strategies, and are a good example of local internet marketing. The difference being that results are determined on pay per click (PPC), or pay per impression (PPI) and results are temporary.

Ok, so what does this all mean to your business? Lets take a quick look in google to show you what its all worth in the image below (text to follow)

Ok, here we go:

1. RED box (and right margin listings) = Google Ads, charge per click (PPC/PPI) and only generate 5% of search clicks (15-20% accumulatively) . Very expensive long-term strategy and very effective.

2. GREEN box represents Rank 1,2,3 in organic searches in Google

Rated #1 on Google for Keyword = Receive 45-65%

Rated #2 on Google for Keyword = Receive 20-35%

Rated #3 on Google for Keyword = Receive 15-25%

** Note – these numbers are based on the assumption that there are 3 Google Ads on the page results.

** With no Google Ads, Rated #1 in Google can witness results as high as 80%

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After this, the results are very marginal

Rated #10 on Google for Keyword = Receive 3-5% of search results.

** These few searchers will search through the first page regardless of what is on the other Rated results.

3. BLUE = Google local listings: We have seen very good results from targeting geographical areas in the local listings. The stats are not yet in on these results however, as Google has been constantly changing their display formula and has yet to finalize their value.

Understanding the above, we promote effective strategies based on targeting keywords, and having particular web pages, or websites show in the top 3 organic search results for Google. Our Google Keyword tool can give us some ideas to what the best traffic searches are, but our professionals are who really form the effective strategies to target the correct traffic for your business.

We often deploy a number of websites to accomplish larger projects, where smaller projects demand only one keyword or phrase targeting your current website. Depending on your budget and scope of the project, Wikads always has the best solution for your business.

We know we deliver results, so we won't even charge you if we can't get you into the top 3 spots! Ask our competition if they will offer you that.

For a free consultation and website review on search engine optimization, please contact Wikads today.