Social Media Marketing Vancouver, Victoria, Kelowna, Kamloops, Nelson BC, Singapore, Jakarta
Social Media Marketing (SMM)
Social Branding Package Social Media Marketing Package Social Media Reporting Further Reading
How can SMM help my business?
Social media marketing is an internet marketing tactic that utilizes some great social platforms, such as Facebook, Twitter, LinkedIn, and YouTube, to identify, target, and promote to online consumers in a pace never seen before – it’s “viral”. Social media platforms are based on the tried and true ‘Word of mouth” method of promotion. Unlike traditional marketing, your message can spread around the world in seconds through posts, likes, mentions, tweets, favorites, recommendations, and through other endless social media features. The icing on the cake is many of these social media platforms are FREE to use.
You may already have a social media presence, but don’t know who you can convert fans and followers to customers. Let Wikads navigate through the technology and the clutter and help your business stand out. Request a free social media consultation today.
Social Branding Package
Social branding includes the set up and visual branding of your online marketing channels. We will develop a theme for each of the various channels that is consistent with your brand's image, claim your profiles and make sure all relevant information is displayed and updated.
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Twitter connects real time to business and customers sharing information on products and services, promotions and events. Developed in San Francisco, Twitter has become a global force, with mobile aps, SMS features, offering 140 charctor "tweets" in 20 different languages. 1 tweet can be viewed by millions of people in just minutes. * Wikads will develope a custom theme and help you get started with Twitter with specific industry tools and expert assistance. |
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Google Places, linked to Google Maps, is the heart of Local Search Marketing. Claiming and properly catagorizing your business is essential for Google to properly find your website. Make sure this is done right from the begining to ensure you maximize your online search exposure. * Wikads will claim, properly tag and setup your profile. We will properly optimize your profile with your website, and ensure you are showing for the high search catagory search keywords. |
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Reviews
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Trip Advisor is the world’s largest travel blog in the world with more than 50M unique monthly visitors and over 60M user reviews and opinions. Operating in 30 countries, Trip Advisor is the first place traveller’s source to for their travel arrangements. Top rated businesses enjoy rich endorsements leading to new business and social media marketing opportunities.Those we receive bad reviews are penalized and ridiculed publically at a major cost to new business. Trip Advisor provides the foundation for social referrals for Hotels, Restaurants, Attractions and more. * Wikads will claim and fill out your profile, install Widget to your website, provide design collaterals, help with promotions and to maintain a positive reputation mangement. |
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Urbanspoon is widely used restaurant review blog, offering integration with Facebook, Twitter, and allowing bloggers to post their reviews on the site. The high volume earns Urbanspoon high page ranks so reviews are not easily hidden online. As such, it is essential to monitor and encourage positive reviews to maintain a strong reputation online. Being in the top ratings for your city and category can offer tremendous business opportunities for social media marketing! * Wikads will claim and fill out your profile, install Widget to your website, provide design collaterals & help with promotions.
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Check-In Websites
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Yelp is a San Francisco based local review and social media marketing and networking website. Yelp fosters an online community acting as a social referral with its reviews and reputation ratings. Contributors can also check-in to the business and leave real-time comments during their visit * Wikads will claim and fill out your profile, install Widget to your website, provide design collaterals & help with promotions. |
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Foursquare is the first Check-In service, and has built unique social tools to enable social endorsements online. With a community of over 20M, over 2B check-ins, a merchant platform, and award features, Foursquare is an important and unique social media marketing tool. * Wikads will claim your profile, install icon on website, provide design collaterals & help with promotions. |
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Facebook has earned itself top accolades for the number #1 social media website ever. Rivalling Google for time spent online, Facebook offers a wealth of social media marketing opportunities for business. Facebook marketing offers a pay per click option to Adwords, which can target special demographics, geographic areas, and specific likes and interests and provides an ever evolving way to connect business with potential customers. With over 90M active users monthly, 526M daily users in over 70 languages, Facebook offers great value to those who learn to wield its strength effectively. * Wikads will claim your profile, add relevant business information, photos, menu, rates, and monitor blog posts. Install Widget on website, provide business with collaterals & promotional assistance online and offline. Design and install custom landing pages for online marketing promotions. |
Social Media Marketing Package
Strategy Development
- Content Strategy – defining your businesses messaging goals, style, and personality are essential in achieving online marketing success. We need to understand everything about your business in order to promote it effectively. This includes an internal analysis of your business, your location, and your target customers. Because Twitter and Facebook are unique and different mediums, we will need to develop a unique content strategy for each channel.
- Outreach Strategy – Interact with local influential personalities online to help effectively promote your business. We have already identified key local influencers within our personal networks and will engage with them on your behalf so they become more likely to interact and engage with your brand. This will expand your reach and increase your online visibility tremendously.
- Campaign Strategy – We will work with you to develop and execute a campaign that will help drive traffic and awareness to your business. We will work with you to develop a viral contest on Facebook (sweepstakes or photo upload contest) aimed to draw the most interest and involvement from the local social media community. We will cross-promote it on Twitter.
Social Media Reporting
Social media analytics is crucial as it allows us to measure our efforts against the goals that we’ve established, and it gives us a benchmark to continually improve upon.
We will create a monthly report which outlines and tracks quantitative and qualitative measurements: number of Facebook Likes, Twitter followers, mobile app check-ins, Klout, notable reviews, overall sentiments, key insights and analysis from the past month, as well as outline our plans and strategy for the following month.
Social Media Training & Support
Setting appropriate social media guidelines and educating your staff will lead to future social media success. Social media is an effective marketing tool because it promotes a culture of free flowing information. Embracing this culture will promote evangelism and expand the viral potential of your online communications.
Policy & Resources (included)
- User administration manual with all your login info and credentials so you can manage everything on your own
- Best practices guide and basic social media policy so you and your staff understand the do's and don'ts of social media
Further Reading
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Copyright 2012 - Wikads, 280 West Victoria Street, Kamloops BC, V2C 1A4 TOLL FREE AT: 1-800-282-6098
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