“181 million viewers watched 37 billion Videos in March 2012”
- comScore

Video is one of the fastest growing types of content on the Internet. It drives search results, engages customers, builds trust and increases conversion rates.

“85% of customers are more likely to purchase after watching a product video”
– eMarketer

While a picture is said to be worth a thousand words, a quality company or product video can be worth a thousand sales.  In fact, a moving picture is the most compelling way to tell a story. People prefer video to text for its ability to engage – online video is 5.33x more effective than text.

Online Video Drives Better Search Results

"Video is 53x more likely to appear in a front-page Google result”
- Forrester

Search results matter.  In fact, according to ReelSEO.com, videos in universal search results are said to have a 41% higher click through rate than their plain text counterparts.

Scalable Business Video

• Ads, testimonials
•  interviews
•  company profiles
• branded content
• 30/60/90 second or custom length
• Technology & process driven - our cloud-based, video creation platform turns videos into low cost, scalable products

News Video for Business

• Full length features news stories, video news releases (VNR), events coverage and B-Roll / Raw Footage video
• Broadcast quality, editorial-style news video that any business can use to garner attention from media and create buzz around a product, service or launch
• Dedicated news producer & videographer; script writing and concept development
• 90/120 second lengths

Video Drives Search Results

• Video results appear in about 70% of the top 100 listing, the type of content most often displayed in universal or blended search results.
• Videos in universal search results have a 41% higher click through rate than plain text counterparts
• 86% of consumers use search engines to find local business
• YouTube is the number two search engine next to Google

Video Drives Effective Marketing

• Video in email marketing has been shown to increase click-through rates by over 96% (Implix Email Marketing Trends)
• In test, marketing automation provider Eloqua found that video in an introductory email campaign led to a 75% reduction in subscriber opt-outs
• 28% of smartphone owners will watch videos on their phones in an average month. (Experian 2012 Digital Marketer: Benchmark and Trend Report)
• When marketers used the word "video" in an email subject line, open rates rose 7% to 13% (Experian 2012 Digital Marketer:Benchmark and Trend Report)
• A recent study by Forrester showed that video increased email click-through rates 2x-3x. (Forrester, 2010)
• In one campaign including video in an email campaign drove a 51% increase in subscriber-to-lead conversion. (Blue Sky Factory Webinar, 2010)